Legoland Discovery Center Atlanta GA is an indoor play area with some motorized displays of the local Atlanta area's iconic buildings in its Miniland. There is also a couple of rides, a 4d movie theater and an educational section. They also have a small food area and a plush play area for small kids.
We had high hopes for Lego Discovery Center, but it was lacking in many ways. The play area was like a MC Donald's playground. Our seven year old was too large to play in it. The Technic play zone was an area where you could build a gravity racer that you should have been able to race down a hill in a timed race. There were a couple of problems with this. There weren't enough wheels for the 5 or 6 kids hanging out there trying to build their cars. Most of the wheels and axles that you found were broken or bent. Since you couldn't find enough wheels every time you set them down to build your car someone would pick your wheels up.
There are two rides Merlin's Apprentice and Kingdom Quest. Merlin's Apprentice is a spinning around ride where you petal to go up and down. This is "kind" of like Dumbo at Disney only you have to petal instead of pull a lever. It was not a very exciting ride for a 7 year old.
On the other hand Kingdom Quest is a short (3 minutes) ride where you shoot targets on the wall and on screens. It reminds me of the Buzz Lightyear Ride at Disney World. I enjoyed the ride and we did it a couple of times. Since we were there on a week day foot traffic was slow and we were able to ride alone and got very high scores.
Master Builder Academy was why we really wanted to go. And of all the parts It was the least exciting by description but most fun for our Lego Geeky family. We learned a couple of new tricks from the teacher and a way to build larger with fewer bricks. Our main problem with MBA is it was the same program every 30 minutes. It would have been nice to have a couple of different classes in two hour rotation instead of the same class every half hour.
One of the best parts of the center is their 4D cinema. On our visit they were playing three movies and we enjoyed all three of them. If it had not been for the three movies we would have left in under an hour. The three movies we got to see were Clutch Powers, Lego Racers, and Spellbreaker. You can find trailers for all three on YouTube.
Lastly there is the Lego Store attached to the Center. While the prices for Lego is always high they took the prices here 3 to 10 dollars higher then Amazon. They had only 16 Pick a Brick containers on their wall and you paid by weight. I found out later that they are not a Lego Corporate store but owned by Merlin Entertainment. There is a second Lego store in Atlanta off of I-85 near Medieval Times. The store off of 85 is a corporate store with the normal Pic a Brick wall where you fill a cup and purchase by volume. Trust me you get more by volume then by weight.
Lastly lets talk about employees. There were maybe two dozen people working the day we were there. Of the two dozen people, 3 didn't want to be there and totally ignored me when I tried to ask questions. Most of them were helpful and tried to do a good job and lastly two people not only went out of their way to help but were kind and generous with both their time and knowledge.
Their Master Builder had a good personality and took time to help us and related his interest in Lego to us. There was also a young lady who had the job of keeping people from entering from the store into the play area. Really a thankless job, but this lady handled it with grace and caring. She had to turn away a young person who's parent was there just to make a purchase. It was a job that could have been done poorly but she took time to engage with the young man and help him to understand and to find his mother. I have seen this done and have had this job and she was doing it with skill and tact.
Ticket prices are from 14.50 for kids to 18.50 for adults. All said our family and others we have spoken with felt the price was high for what you get. With broken parts and really a very limited choice in bricks and the slightly run down feel to the place I can easily say we won't ever go again.
What we are now worried about is how this compares to Lego Land Florida and if we should bother visiting there.
Disclaimer: I have worked for the Black Stone Group